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Unleashing Branding Potential: Outsourcing Graphic Design for a Professional Visual Identity

With thousands of graphic designers spanning the globe, the talent companies have access to is unlimited. This is precisely why many companies are beginning to outsource graphic design to ensure they’re getting the best of the best when it comes to their design deliverables.

If you’ve never had to outsource graphic design assignments, you might not be clear about how to do it the right way. Not only are we going to fill you in on how to do it, but we’ll also get into the various graphic design outsourcing benefits you gain in the process.

Read on now and get ready to start searching for administrative outsourcing services that fit the needs and goals of your business.

Who Shouldn’t Outsource Graphic Design?

While we’d love to say that every business needs graphic design, some shouldn’t go the outsourcing route, and others should. A company might not outsource graphic design because they don’t have enough design work to justify outsourcing it.

When you’re outsourcing, it’s best to have ongoing design work; otherwise, it would make more sense to find a freelance graphic designer for one-off projects. Another reason a company may not want to outsource is that it may not meet your company’s needs.

Before you search for outsourcing services, you need to ensure that doing this it will aid in business growth. For example, if you’re outsourcing because you need someone that understands the ins and outs of email marketing, simply finding someone that can build an email won’t render the results you’re looking for and could have an adverse effect.

Who Should Outsource Graphic Design?

Now that we’ve discussed some companies that might not have a use for this type of service, let’s get into companies that will. If you have more significant goals to reach, you might consider outsourcing.

By doing this, you allow the designers that work in-house to focus on other tasks that they otherwise wouldn’t get to. When in-house designers are working on things like creating the design elements for a book you’re publishing, asking them to take care of social media and email marketing would be a lot for them. 

Is your company scaling? If so, finding an external graphic designer would be a great idea because they can take some of the stress off the in-house team by completing some of their deliverables.

With an understanding of companies that do or don’t need to outsource graphic design, the bottom line is that it’s up to you to determine if it’s something that will be beneficial to your business.

Here are some of the benefits. 

Lowers Company Cost

The first benefit is the lowering of cost. When you pay for outsourced work, you’re only paying for the time that will be spent completing the project itself.

Versus when you have an in-house designer, not only are you paying their salary, but you’re also paying for other things like:

  • Office space
  • Employee benefits
  • Additional overhead costs

Therefore, to save money, outsourcing makes the most sense if you’re looking for a cost-effective option that will still render quality results.

Access to More Talent

When you only search for talent in your area, the pool you have to choose from is limited. However, when you outsource, you have access to people that are all over the world.

This means you can take your time to find someone that has the skills you’re looking for, and in a sense, you don’t have to settle. You can find someone with a specific set of skills that works in a certain niche.

For instance, if you’re in need of a logo design, outsourcing can help you find a designer that has experience in logo design and branding identity work. They can provide you with a portfolio so you know what you’re getting by hiring them.

Staffing Flexibility

Different companies have different staffing needs. When you turn to outsourcing for help, you can enjoy optimal flexibility when choosing the staff you work with.

If you’re looking for better solutions for ongoing design work, then outsourcing is the way to go. Or if you only need a few deliverables every couple of months, a freelancer may work too.

Whether long-term or short term outsourcing graphic design provides the flexibility, you need to work with people when needed.

Shorter Turnaround Times

If you’re asking your in-house team to take on a large amount of work, it could mean they don’t meet deadlines all the time because of the load. When you outsource graphic design, you can often expect a faster turnaround time.

This is especially true if you work with designers that are in different time zones because while you’re sleeping, they are working on your project. When you outsource, you can also set a deadline, and the designer will adhere to it if they wish to continue working with you.

Access to expedited turnaround times means you can move on to other projects that would otherwise have to wait to be completed.

Want to Outsource Graphic Design?

If you want to outsource graphic design work, you’ve got to first determine if it’s something you need. Not only is it cost-effective, but by doing so, it gives you more access to a larger talent pool.

Are you ready to outsource? Let the superheroes at Vivacity Team fight for you. We understand outsourcing and want to be the experts you lean on; contact us today.

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