Portfolio of Work

Take a look at Vivacity’s collection of projects.

Creation & Promotion of YouTube Short Videos

Social Media Marketing Collateral for Alium Works

Podcast Editing

Website Design & Creation for Sterling International

Design a Magazine

Social Media Marketing

Website Design & Creation for Momentum College

Revitalisation of the RTO Superhero Podcast

Creation & Promotion of YouTube Short Videos

Website Design & Creation for Sterling International

Website Design & Creation for Momentum College

Social Media Marketing Collateral for Alium Works

Design a Magazine

Podcast Editing

Revitalisation of the RTO Superhero Podcast

Social Media Marketing

 

Creation & Promotion of YouTube Short Videos

Video & Animation

YouTube Short , YouTube Marketing , Video Animation , Video Ad

1. Client’s Goal:

The primary objective was to tap into the potential of YouTube Short videos, aiming to engage a wider audience, boost subscriptions, and increase overall channel visibility in a short span of time.

2. Vivacity Team’s Contribution:

Research & Strategy: We delved into trending topics, audience preferences, and the unique features of YouTube Shorts to craft a strategy that would resonate with viewers.

Content Creation: Produced a series of concise yet impactful YouTube Short videos, each tailored to captivate the audience within the limited timeframe. The content ranged from quick tips and insights to highlights from longer videos.

Engaging Thumbnails: Designed custom thumbnails for each video, ensuring they were visually appealing and indicative of the video’s content.

Optimised Descriptions: Crafted compelling video descriptions with relevant keywords to enhance discoverability.

Promotion: Leveraged other social media platforms and online forums to promote the YouTube Shorts, driving traffic to the videos.

Real-time Analytics: Monitored video performance in real-time, gathering insights on viewer engagement, watch time, and source of traffic.

3. Project Success Overview:

The campaign’s success surpassed expectations. While all videos performed well, one video, in particular, became a sensation. This video not only garnered over 2.5k views in just 2 days but also led to an impressive increase of 521 subscriptions to the channel. The rapid growth in views and subscriptions showcased the video’s resonance with the audience and the effectiveness of the promotional strategies employed. Feedback from viewers was overwhelmingly positive, with many praising the content’s quality and relevance. This success story underscored the potential of YouTube Shorts as a powerful tool for rapid audience engagement and growth.

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Social Media Marketing Collateral for Alium Works' Mental Health Quiz

Graphic, Editorial & Presentation Design

1. Client’s Goal:

Alium Works approached us with a clear objective: to raise awareness and direct potential clients to their Mental Health Quiz. They aimed to engage their audience, promote mental health awareness, and position themselves as a trusted resource in the mental health domain.

2. Vivacity Team’s Contribution:

Research & Strategy: We began by understanding Alium Works’ brand voice, target audience, and the significance of their Mental Health Quiz. This informed our strategy for creating compelling social media collateral.

Content Creation: Designed a range of visually appealing graphics, tailored for various social media platforms, highlighting the importance of mental health and the value of the quiz.

Copywriting: Crafted engaging captions and call-to-actions, urging users to take the quiz and share it within their networks.

Video Snippets: Produced short, impactful video clips highlighting key aspects of the quiz, making it more shareable and engaging.

Promotion Strategy: Developed a posting schedule, ensuring consistent and timely promotion of the quiz across different platforms.

Interactive Elements: Introduced interactive elements like polls, quizzes, and stories on platforms like Instagram and Facebook to drive engagement and direct traffic to the quiz.

3. Project Success Overview:

The collaboration was a resounding success. The social media collateral created by Vivacity Team led to a significant increase in engagement rates and quiz participation. Alium Works reported a surge in website traffic, with a notable percentage attributed directly to the social media campaigns. Furthermore, the campaign not only achieved its primary goal but also enhanced Alium Works’ reputation as a thought leader in mental health. The feedback from their audience was overwhelmingly positive, praising both the quality of the content and the importance of the quiz in promoting mental health awareness.

Visit Vivacity Team Social Media Portfolio

Podcast Editing

Audio & Music Production

Audio & Music Software , Audio Editing

Project Outline: Editing of the BizMastery Podcast by Vivacity Team

1. Project Introduction:

Objective: Enhance the audio quality and overall listener experience of the BizMastery Podcast.
Duration: Ongoing
Episodes Edited: 1 episode per week

2. Initial Assessment:

Reviewed raw audio files to identify areas of improvement.
Conducted a consultation with the podcast host to understand specific requirements and preferences.

3. Audio Clean-Up:

Removed unwanted background noises, clicks, and pops.
Adjusted and balanced volume levels across all episodes for consistent audio quality.

4. Content Refinement:

Trimmed lengthy pauses and edited out repetitive phrases.
Segmented episodes into clear chapters for easy listener navigation.

5. Dynamic Introductions & Conclusions:

Integrated captivating intros and outros for each episode, enhancing the podcast’s branding.
Added custom jingles and music transitions where appropriate.

6. Sound Effects & Music Integration:

Incorporated relevant sound effects to emphasise key moments.
Selected and added background music to set the podcast’s mood and tone.

7. Final Mastering & Quality Assurance:

Ensured the podcast met industry standards for optimal listening on platforms like Spotify, Apple Podcasts, and Google Podcasts.
Conducted multiple listening sessions to guarantee flawless audio delivery.

8. Metadata & Branding:

Embedded episode titles, descriptions, and custom cover art for each episode.
Optimised metadata for discoverability across podcast platforms.

9. Feedback & Continuous Improvement:

Provided the podcast team with feedback on recording techniques to improve future audio quality.
Suggested content strategies and segment ideas to enhance listener engagement.

10. Project Conclusion:

Delivered the final edited episodes ahead of schedule.
Received positive feedback from the BizMastery Podcast team and listeners, noting the enhanced audio quality and professional touch.

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Website Design & Creation for Sterling International

Web Development

Ecommerce Website Development , WordPress Website Design

1. Client’s Goal:

Sterling International sought a modern, user-friendly, and professional website that would effectively showcase their brand, services, and values. The aim was to provide visitors with a seamless browsing experience while highlighting Sterling International’s expertise and offerings.

2. Vivacity Team’s Contribution:

Research & Strategy: We began by understanding Sterling International’s brand ethos, target audience, and the specific objectives they wanted the website to achieve.

Design Phase: Crafted a visually appealing and intuitive design, ensuring the website’s aesthetics aligned with Sterling International’s brand identity. This included selecting appropriate colour schemes, typography, and visual elements.

Content Creation: Developed compelling and informative content for each webpage, highlighting the company’s services, achievements, and value propositions.

Responsive Design: Ensured the website was fully responsive, providing a consistent and smooth experience across various devices, from desktops to mobiles.

SEO Optimisation: Integrated SEO best practices, ensuring the website was easily discoverable on search engines and ranked well for relevant keywords.

Interactive Features: Incorporated interactive elements such as contact forms, sliders, and multimedia content to engage visitors and encourage them to explore further.

Testing & Quality Assurance: Conducted rigorous testing across different browsers and devices to ensure optimal performance and user experience.

Launch & Post-Launch Support: Successfully launched the website and provided post-launch support to address any queries, updates, or potential issues.

3. Project Success Overview:

The collaboration with Sterling International culminated in the successful launch of their website. The website not only met but exceeded client expectations in terms of design, functionality, and user experience. Feedback from stakeholders and visitors was overwhelmingly positive, with many praising the site’s professional look, ease of navigation, and comprehensive content. The website effectively positioned Sterling International as a leader in their industry, attracting potential clients and partners while reinforcing their brand identity.

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Design a Magazine

Graphic, Editorial & Presentation Design

Graphic Design , Canva

1. Client goal to create a magazine for the training industry to showcase the services offered by the organisation to be distributed at a Conference.

2. The client provided all the copy and we created the design and published the magazine.

3. We successfully completed the project within 2 weeks

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Social Media Marketing for Vivacity Coaching and Consulting

Digital Marketing

Google Ads , Facebook Ad Campaign , Digital Marketing , Graphic Design

1. Client’s Goal:

Vivacity Coaching and Consulting, renowned for its expertise in ensuring training organisations’ compliance, sought to bolster its online presence. The primary objective was to showcase its services, share insights on compliance and quality education, and engage with industry leaders and potential clients on social media platforms.

2. Vivacity Team’s Contribution:

Research & Strategy: We began by immersing ourselves in Vivacity Coaching and Consulting’s brand values, understanding the intricacies of the services offered, and pinpointing the target audience.

Content Creation: Crafted a series of professional and engaging graphics tailored for various social media channels, highlighting the company’s expertise, success stories, and the value they bring to their clients.

Copywriting: Composed compelling captions and call-to-actions, positioning Vivacity as the go-to expert in training organisation compliance.

Video Content: Produced informative video snippets, offering insights into compliance best practices, client testimonials, and the benefits of partnering with Vivacity.

Promotion Strategy & Posting: Beyond just creating the content, our team took charge of posting the digital marketing adverts. We devised a strategic posting schedule, ensuring consistent promotion and engagement. Each post was optimised for maximum reach, engagement, and conversion.

Ad Campaign Management: Managed and monitored ad campaigns, adjusting strategies based on real-time analytics to ensure optimal performance and ROI.

Interactive Engagement: Leveraged features like polls, Q&A sessions, and webinars on platforms such as LinkedIn and Facebook to foster direct engagement with the audience and address potential queries.

3. Project Success Overview:

The collaboration was a resounding success. Vivacity Coaching and Consulting witnessed a significant uptick in online engagement, lead generation, and overall brand visibility. The digital marketing adverts not only reached the target audience but also sparked meaningful conversations, positioning Vivacity as a thought leader in the industry. Feedback from the online community was overwhelmingly positive, with many praising the informative nature of the content and the clarity of the messaging.

The campaign reinforced Vivacity Coaching and Consulting’s reputation as a trusted partner for training organisations across Australia and beyond.

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Website Design & Creation for Momentum College

Web Development

Ecommerce Website Development , WordPress Website Design

1. Client’s Objective:

Momentum College engaged the expertise of Vivacity Team with a clear vision in mind – to modernize, make user-friendly, and professionalize their website. Their primary goal was to ensure that visitors enjoyed a seamless browsing experience while prominently featuring Momentum College’s brand, services, and core values.

2. Vivacity Team’s Contribution:

Strategic Approach: The Vivacity Team kicked off the project by thoroughly understanding Momentum College’s brand ethos, target audience, and the specific objectives set for the website.

Design Crafting: We took meticulous care in designing a visually captivating and user-friendly interface, ensuring that the website’s aesthetics seamlessly aligned with Momentum College’s brand identity. This encompassed the selection of suitable color palettes, typography, and visual elements.

Content Development: Our team crafted engaging and informative content for each webpage, accentuating the college’s services, achievements, and unique value propositions.

Optimized Responsiveness: We made sure that the website displayed flawlessly on various devices, from desktops to mobiles, ensuring a consistent and delightful user experience.

SEO Enhancement: Vivacity Team implemented top-notch SEO practices to enhance the website’s discoverability on search engines and elevate its rankings for pertinent keywords.

Interactive Enhancements: We integrated interactive features, including contact forms, sliders, and multimedia content, to captivate visitors and entice them to delve deeper into the website.

Quality Assurance: Rigorous testing was conducted across different browsers and devices to guarantee flawless performance and an exceptional user experience.

Launch and Ongoing Support: We successfully launched the website and continued to provide unwavering post-launch support, addressing inquiries, updates, and any potential issues.

3. Project Success Overview:

The collaboration between Vivacity Team and Momentum College culminated in the triumphant launch of their new website. The website not only met but exceeded all expectations in terms of design, functionality, and user experience. Stakeholder and visitor feedback was overwhelmingly positive, with many commending the website’s professional appearance, user-friendly navigation, and comprehensive content. Effectively, the website positioned Momentum College as a frontrunner in their field, attracting prospective students and partners while fortifying their brand identity.

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Revitalisation of the RTO Superhero Podcast by Vivacity Team

Audio & Music Production

Canva , Graphic Design , Audio Editing , Audio & Music Software

1. Project Introduction:

Objective: Enhance the audio quality of the existing RTO Superhero Podcast, introduce remedial actions for improvement, and promote it through YouTube Short videos.
Duration: 3 months
Episodes Revitalised: 32

2. Initial Assessment & Consultation:

Conducted a thorough review of the existing podcast episodes to identify areas needing remedial action.
Collaborated with the podcast host to understand specific challenges faced and desired outcomes.

3. Audio Remediation:

Addressed and rectified audio inconsistencies, background noises, and volume imbalances.
Enhanced voice clarity and ensured a uniform audio experience across all episodes.

4. Content Refinement:

Edited segments for smoother transitions and clearer messaging.
Removed any redundant or off-topic sections, ensuring content remained focused and engaging.

5. Dynamic Introductions & Conclusions:

Refined intros and outros to better align with the podcast’s branding and theme.
Incorporated custom jingles and transitional music for a more polished feel.

6. YouTube Promotion & Integration:

Created engaging YouTube Short videos, highlighting key moments and takeaways from each episode.
Optimised video titles, descriptions, and tags for better discoverability on YouTube.

7. Visual Enhancements for YouTube:

Designed custom thumbnails for each YouTube Short video, capturing the essence of the episode.
Added relevant graphics and animations to make the content more visually appealing.

8. Final Mastering & Quality Assurance:

Ensured that both the podcast and YouTube Short videos met industry standards for optimal listening and viewing.
Conducted multiple review sessions to guarantee top-notch audio and visual delivery.

9. Feedback & Continuous Improvement:

Provided the RTO Superhero Podcast team with actionable feedback for future recordings.
Suggested strategies for further promotion and engagement on YouTube.

10. Project Conclusion:

Successfully revitalised the RTO Superhero Podcast, enhancing its audio quality and overall listener experience.
The YouTube Short videos garnered increased engagement, expanding the podcast’s reach and audience base.

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