Outsourced Marketing vs. In-House Marketing: Making the Right Choice for Your Business
Signs point to the demand for digital marketing services growing by about 10% each year. That growth rate is fast enough for the whole industry to more than double in size every eight years.
It is clear that more and more businesses are realizing how big of a priority effective digital marketing should be for them. However, some business leaders are still deciding whether or not digital marketing outsourcing is the right strategy for their unique business situation. Others have not even begun to compare the benefits of in-house and outsourced marketing teams.
So, what are the pros and cons of both of these options and which one is the right choice for your business? Read on to learn all about the most important things to keep in mind as you consider your marketing team options.
Consider Scaling With Your Marketing Options
How important is it for your business that you be able to scale up as smoothly as possible? The more being able to scale up matters for you, the better the chance that digital marketing outsourcing might be the right strategy.
If your company enjoys a significant bout of success, you might find yourself with greater digital marketing needs than before.
If you are working with an in-house marketing team, that can mean you need to start looking for new team member candidates to vet. Then, you will need to hire and onboard them. All of that can slow down your scaling process.
On the other hand, outsourcing your digital marketing to a marketing agency can help you get more digital marketing help as soon as you need it. All you have to do is inform your outsourced marketing team that you would like to pay them for extra help. That can be weeks or even months faster than trying to upgrade your own in-house team.
In fact, digital marketing outsourcing might be the right choice if you are concerned about the possibility of needing to scale down as well. If your company goes through hard times, you might have to consider letting go of some of your in-house marketing team members. Then, when your business starts to bounce back, you will need to hire new people all over again.
But if you are working with digital marketing outsourcing solutions, all you have to do is tell them that you will not need as much of their help for the time being.
At the end of the day, both types of marketing solutions have their place. The more you want to be ready to scale up or down, the more valuable working with outsourced teams can be.
Take Onboarding Costs Into Account
People without hiring experience often underestimate how much work it is to onboard a new employee. Along with interviewing many candidates, you will also have to train your new hires and integrate them into your payroll system. Then you will have to get them up to speed on your situation.
That means that the benefits of making a new hire often don’t manifest until weeks or months later.
However, working with outsourced marketing services can help you skip over this problem. Quality outsourced digital marketing businesses assume the risk of onboarding and training new employees for you. Once you hire them, all you have to do is let them know what you need and start enjoying the results.
On the other hand, you might have discovered a powerful and efficient way to onboard new employees. As a result, the right types of marketing solutions for you may depend on how costly your onboarding process is.
Find the Right Digital Marketing Experience
Some businesses only encounter a narrow range of digital marketing problems. As a result, they don’t need to depend too much on a broad range of experience.
However, if extensive experience means a lot to you, you might find that administrative outsourcing services and outsourced marketing teams are the right choice. Outsourced digital marketing businesses work with a wide variety of clients. As a result, they encounter many more unique problems than marketing teams that only work with a single company.
If you encounter a novel digital marketing challenge, your outsourced marketing team will probably have seen it before. That means that you won’t have to wait for them to figure out how to solve this problem through a process of trial and error. It also means that you will enjoy digital marketing solutions that have been tried and proven effective before.
Consider the Importance of Alignment
On the other hand, it may be easier for you to maintain close alignment with an in-house marketing team. If this kind of alignment is important for your business, outsourced marketing solutions might not be the right choice for you.
Cut Costs With Digital Marketing Outsourcing
One of the biggest reasons people are attracted to outsourced digital marketing teams is that they often cost less. Such teams provide their services for many different clients.
As a result, they don’t need to charge any one client enough to cover their costs. Instead, they can spread those costs out among many different clients. The end result is that they can offer their expertise at more affordable rates.
As many businesses are facing difficult economic times, this can be a key factor. On the other hand, some businesses are worried less about cutting costs right now. If you have a large marketing budget, you might be able to afford your own in-house team.
Find the Right Marketing Approach for You
We hope you now have a clearer sense of whether or not digital marketing outsourcing might be the right choice for your specific situation. In some cases, finding the right team to outsource your digital marketing needs to is the perfect way to keep costs down while enjoying better and more consistent results.
On the other hand, you might still not be sure if working with an outsourced digital marketing team is the right choice for you. To find out more about the benefits that working with Vivacity Team can provide, take this quiz!